Educational institutions are one of the more traditional homes of public relations usage. It’s usually all-inclusive nature and motive for diversity creates a need for a universal appeal while keeping some aspects of what gives that school individuality. I feel like overall, there is a sort of standard or set of tactics that every university uses in some way to remain ethical and to give their target audience the information they are usually looking for. For example, most, if not all, university websites will promote their key staff or those accredited professionals who specialize in certain areas. These will be the professors that become the face or mouthpiece for the institutionalized departments. Also, universities tend to use near perfect or high-quality content to represent the products of certain courses. This is mostly for media opportunities or press releases, but it keeps the morale of authenticity and quality to use actual student work. To bridge the trust-gap between a b...
Principles of Public Relations